Guide

PCD Franchise Lead Follow-Up Checklist

A checklist for following up PCD franchise enquiries: first response, qualifying questions, documents, reminders and when to mark a lead dead.

Quick answer

Follow up a PCD franchise lead by responding quickly, confirming the district and product range, sending the rate list and documents on WhatsApp, setting a dated next step, and recording why a lead is closed if it does not convert.

First response

  • Call within minutes of the enquiry arriving.
  • If unanswered, send a short WhatsApp message with your name and company.

Qualify in the first call

  • Which district or territory?
  • Which divisions: cardiac, derma, general?
  • Existing business or first venture?
  • Expected timeline to start?

Send the right documents

  • Rate list and product catalogue.
  • Licence and certification details they ask for.
  • Franchise terms summary.

Set a dated next step

Every lead ends the call with a date: a callback, a meeting, a document review. Leads with no date are the ones that disappear.

Closing out

If a lead does not move forward, record why (price, territory taken, no response). That reason is useful later when circumstances change, and it keeps your active list clean. This is what the Dead Leads screen is for.

Make it visible

Managers should see what is scheduled, due today and overdue across all reps. See Follow Ups.

Questions

Frequently asked questions

How quickly should I respond to a franchise enquiry?
As quickly as possible. Enquiries are often sent to several companies, and the first sensible reply usually gets the conversation.
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