Multi-Source Capture

Five Lead Sources. One Pipeline.

Meta Ads, IndiaMART, your website, manual phone entry and Excel files all feed the same Lead Center. Each source is tagged and can have its own assignment rule.

What is multi-source lead capture?

Multi-source lead capture in Allota AI connects five channels, Meta, IndiaMART, Website, Manual and Excel, into one pipeline. Every lead keeps its source tag, and each source can auto-assign to specific representatives so every enquiry has an owner immediately.

5Connected sources
Per sourceAssignment
On every leadSource tag
One Lead CenterPipeline
Live product, running today Hinglish-ready Your call audio stays on your Drive
Works with Google Drive· Meta Lead Ads· Instagram· WhatsApp Cloud API· IndiaMART· Marg ERP 9+· Busy· Excel
app.allota.inReal screen · sample data
Lead Center with Meta, IndiaMART, Website, Manual and Excel source cards
Five connected sources, each with its own count and its own assignment rule.
How it works

Watch Multi-Source Capture work.

1

Connect a source

Meta, IndiaMART, website, manual or Excel.

2

Leads arrive tagged

Every lead keeps where it came from.

3

Rules assign owners

Choose which reps receive which source.

4

Compare channels

See which source brings real buyers.

Who it is for

One module, three people who benefit.

For Sales heads

Compare which source brings real buyers.

For Reps & telecallers

Leads arrive already assigned to you.

For Founders & admins

Five channels, no separate inboxes to check.

The problem

Every channel has its own inbox

Meta forms go to one person, IndiaMART alerts to a phone, expo sheets sit in Downloads and walk-ins are written on paper.

Scattered inboxes

No one owns the whole list, so leads are worked twice or not at all.

No source comparison

Without a source tag you cannot tell which channel gives real buyers.

Slow first contact

Leads wait until someone compiles the list.

Sources

The five connected sources

Meta Lead Ads and Instagram forms, IndiaMART buyer enquiries, website forms, manual entry for phone and walk-in leads, and bulk Excel or CSV import. All arrive in the Lead Center tagged with their source.

  • Meta Ads
  • IndiaMART
  • Website forms
  • Manual entry
  • Excel / CSV import
app.allota.in/admin/leads
Lead Sources & Auto-Assignment
SourceStatusInquiriesAuto-assignment
MetaFacebook & Instagram forms● Connected23Assign reps
IndiaMARTBuyer enquiries, PCD intent● Connected271 rep assigned
WebsiteLanding page & contact forms● Connected22Assign reps
ManualPhone, referral, walk-in● Connected57Assign reps
ExcelDirectory & expo uploads● Connected3 Duplicate protection
Lead Sources & Auto-Assignment — five connected channels, each routing to named representatives.
Assignment

Per-source auto-assignment

Choose which representatives receive which source. IndiaMART enquiries can go to one team and Meta leads to another, so every lead has an owner the moment it arrives.

  • Rules per source
  • Every lead has an owner immediately
  • Reassign later with a full log

See this running on your own numbers

Twenty minutes, screen shared. We open a real call brief and walk the workspace — no slide deck.

Compared

Multi-source capture vs separate inboxes

Separate inboxesSpreadsheetAllota AI
One list of all leadsNoManualYes
Source tagSometimesIf typedAutomatic
Auto-assignNoNoPer source
DuplicatesCommonCommonPhone de-duplication on import
At a glance

Multi-source capture — specification

SourcesMeta · IndiaMART · Website · Manual · Excel
AssignmentPer source, per representative
Source tagKept on every lead
DivisionsPCD Franchise · Third-Party Manufacturing
What changes

What changes with one pipeline

Know what works

Compare sources and spend time where buyers come from.

Faster first call

Every lead is assigned on arrival.

Cleaner data

One list, one owner per lead.

Under3 secfrom finished call to brief
Connects5lead sources, one pipeline
Imports5,000+records per upload
Stores0call audio on our servers

Last updated

More resources

Go deeper

Questions

Frequently asked questions

Which sources can I connect?
Meta Ads, IndiaMART, your website, manual entry and Excel or CSV import.
Can each source go to different reps?
Yes. Each source has its own representative assignment rule.
Keep exploring

Where to next

Get a callback

Want this running for your team?

Tell us your business name and a number. We will call you back, usually the same working day, and show Allota AI on a real call brief.

  • 20-minute demo on your own scenario
  • Hinglish call summaries, lead classification, follow-ups
  • No obligation. Pricing is quoted only if you ask

Bring every channel into one pipeline

Book a 20-minute demo. We'll walk you through a real call brief, the Lead Center and the AI assistant — on your own numbers.

Chat with us

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