Your Meta campaigns generate WhatsApp enquiries. Ads Insights shows spend, inquiries and cost per inquiry next to the leads they created, so you can see which campaigns and states are worth the budget.
Ads Insights is the Ads Intelligence Desk inside Allota AI. Connected to the Meta Marketing API, it shows total ad spend, WhatsApp inquiries, cost per inquiry, people reached and link clicks, lists every campaign with its results, and ranks the states where your ads are shown by budget share.
Your ad account feeds the desk.
WhatsApp inquiries with cost per inquiry.
Each campaign with spend, reach and clicks.
Budget share by territory, ready to act on.
Ads Manager shows what you spent. Your CRM shows who enquired. Without both in one place, nobody can say which campaign or territory actually produced buyers.
Cost per lead is calculated by hand, if at all.
You cannot tell which states reward the budget.
Past results that could guide the next campaign sit unread.
Total ad spend, WhatsApp inquiries, cost per inquiry, people reached and link clicks with click-through rate, refreshed from Meta whenever you press Refresh.
See each campaign on Facebook, Instagram and WhatsApp with its status, inquiries, cost per lead, spend, reach and clicks, so cheap-and-strong and expensive-and-weak campaigns stand out.
States are ranked by budget share with clicks, impressions and spend, so you can shift budget toward the territories that respond.
Twenty minutes, screen shared. We open a real call brief and walk the workspace — no slide deck.
| Ads Manager only | Allota Ads Insights | |
|---|---|---|
| Spend and inquiries together | Spend only | Both, with cost per inquiry |
| Next to your lead pipeline | Separate tool | Same workspace |
| State-wise view | Needs a custom report | Built in, ranked by budget share |
| Plain-language insight | Read the charts | Campaign efficiency note |
| Data source | Meta Marketing API |
| Headline metrics | Spend, WhatsApp inquiries, cost per inquiry, reach, clicks, CTR |
| Breakdowns | By campaign and by state |
| Refresh | Manual refresh from the desk |
| Billing | Add-on, quoted on request |
Move budget to campaigns with a low cost per inquiry.
Double down on states that respond.
Past campaign results stay visible.
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Read the guide →Tell us your business name and a number. We will call you back, usually the same working day, and show Allota AI on a real call brief.
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